It seems every single day brings a fresh announcement within the digital signage arena -the launch of a whiz-bang technology, a whole new vendor entering the marketplace, some huge sale or formation of the new strategic business alliance.
While news of the sort is intriguing and relevant, it can be a bit overwhelming. In reality, it can cause some paralysis in implementing a digital signage plan. Fear of premature obsolescence, or passing up on the next important development in the future along, can retard progress and direct energy and a focus out of the true mission, specifically, communicating effectively with clients, constituents or employees to advance the marketing or informational goal of the enterprise.
But rather than sitting on the sidelines anticipating some never-to-be-attained zenith of technological development to be realized before you make the decision to proceed, wouldn't it be safer to find a framework within that your digital signage deployment can be created that lets you respond and if necessary assimilate the changes that inevitably arrive along?
Listed here are three handy rules that may help you succeed with your digital signage deployment whatever the changes that can come along:
One: Don't just pick a digital signage vendor, pick a digital signage partner. Here is the crux in the matter. Technology is constantly change within an ever-increasing rate. What must remain constant is definitely an unwavering commitment for your digital signage vendor to evolve existing ways of meet your needs as they change. If that means writing new software, so be it. If it requires developing new drivers, new interfaces or taking any other steps needed to integrate "must-have" third-party components into the digital signage network, a true digital signage partner must be willing and able to do that.
Two: Invest in your content. It's funny how many of the most up-to-date "earth-shattering" digital signage developments turn out to be small blips on the continuum of progress. What helps to inject a bit of reality into your latest whiz-bang announcement could be the a feeling of security that your digital signage messaging is on target and accomplishing your desired goals. What does it matter if there's a new digital signage technology which will polish the shoes of people who approach a sign if no one ever stands there long enough to get it done because the submissions are so irrelevant?
Three: Invest in training your people. If they are in-house content creators, sales people securing advertising contracts or IT or AV managers tasked with monitoring the performance of the digital signage network, your folks are your real assets. The better trained these are, the more productive your digital signage network will likely be.
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